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Old Swedish Matchbox label for the Malaysian market
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Old Swedish Matchbox label for the Malaysian market
Old Swedish Matchbox label with flags for the Malaysian market for Cheng Chan and Co in Penang made without phospherous Date: c. 1910s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14375340
© Sam Hew
Chan Cheng Fashioned Label Labels Malaysian Match Matchbox Matchboxes Matches Penang Safety Sweden Swedish Made Phosphorous
EDITORS COMMENTS
1. Title: "A Glimpse into the Past: An Old Swedish Matchbox Label for the Malaysian Market, c. 1910s" This image showcases an old Swedish matchbox label, specifically designed for the Malaysian market during the 1910s. The label, produced by an unknown Swedish manufacturer for Cheng Chan and Co in Penang, features intricately illustrated flags representing Malaysia's diverse cultural heritage. The absence of phosphorus in the matchboxes is indicated by the "No Phosphorus" inscription at the bottom of the label. Sweden, a global leader in the match industry during this era, exported matches to various international markets, including Malaysia. The fashioned labels on these matchboxes served both functional and decorative purposes, reflecting the international appeal and sophistication of Swedish match production. The intricate illustrations on this label depict a harmonious blend of various cultural symbols, including the Union Jack, Malayan tiger, and European and Malayan flags. This design reflects the multicultural influences that shaped Penang's society during the early 20th century. The absence of phosphorus in these matches was a significant development in the match industry. Phosphorus, a highly reactive and toxic substance, was commonly used as a match head igniter. However, its production and use were linked to health hazards, leading to the search for safer alternatives. The "No Phosphorus" label signified a commitment to safety and innovation in match production. This evocative image offers a fascinating glimpse into the past, showcasing the rich cultural history of Penang and the global reach of Swedish match production during the 1910s.
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