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Ralston and Co Advertisement
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Ralston and Co Advertisement
An illustrated advertisement for Ralston & Co. promoting the periscope sketcher, a useful tool for artists to aid them with perspective and proportion. Date: circa 1919
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Media ID 32257094
© CLM Archive Collection / Mary Evans
Glasgow Periscope Perspective Promoting Proportion Ralston Tool Wallace 1919 Artists Sketcher Volume
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EDITORS COMMENTS
This advertisement for Ralston & Co., circa 1919, showcases the Periscope Sketcher, an innovative tool designed to aid artists in mastering perspective and proportion. The illustrated advertisement, published in a magazine, captures the attention with its vibrant colors and intricate details. The advertisement is set against the backdrop of a bustling North Wallace Street in Glasgow, Scotland. Artists are depicted using the Periscope Sketcher with great enthusiasm, skillfully capturing the architecture and scenes around them. The Periscope Sketcher, a compact and portable device, is held up by an artist, allowing him to view his subject from various angles through the eyepiece. The Periscope Sketcher is a valuable addition to any artist's toolkit, as it enables them to accurately represent depth and proportion in their work. The advertisement highlights the versatility of the tool, as artists use it to sketch both indoor and outdoor scenes, from cityscapes to still lifes. The advertisement's illustrations are rich in detail, showcasing the high-quality production values of Ralston & Co. The company's commitment to providing artists with the best tools for their craft is evident in the Periscope Sketcher's design and functionality. This advertisement, from the July 17, 1919, volume of a popular magazine, is a testament to the enduring appeal of the Periscope Sketcher and the importance of perspective and proportion in artistic expression. Whether you're a seasoned artist or just starting out, the Periscope Sketcher is an essential tool for anyone looking to enhance their sketching abilities and create more accurate and compelling compositions.
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