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The Pianola Company Advertisement
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The Pianola Company Advertisement
This advertisement illustration shows a young lady playing the Pianola Piano for an admiring audience consisting of an older gentleman with a lady wearing a red dress. Date: circa 1917
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Media ID 32242872
© CLM Archive Collection / Mary Evans
Adelaide Admiring Audience Brisbane Collins Consisting Gentleman Melbourne Older Piano Pianola Rundle Sydney Unattributed
EDITORS COMMENTS
This illustration from the early 20th century showcases a young woman gracefully playing the Pianola piano for an enchanted audience. The Pianola Company, a pioneer in the field of player pianos, produced this advertisement around 1917 to promote their innovative musical instrument. The setting is elegant and refined, with an older gentleman in a suit and a lady in a striking red dress, both gazing at the performer with admiration. The Pianola piano, with its intricate design and sophisticated mechanism, was a marvel of technology at the time. It allowed people to enjoy live music in their own homes without the need for a live pianist. The advertisement features the addresses of various Pianola Company branches across Australia, including Sydney (383 George Street), Melbourne (252 Collins Street), Brisbane (436 Queen Street), and Adelaide (58 Rundle Street. This illustration not only showcases the Pianola piano's ability to bring joy and entertainment to people's lives but also highlights the social significance of music and the pleasure of live performances. The young woman's skillful playing transports her audience to a world of beauty and emotion, making this advertisement a timeless testament to the power of music.
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