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Bovril Poster Suggestion
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Bovril Poster Suggestion
A poster sketch suggested for an advertisement for Bovril, it shows a mermaid waving to some distant sailors, perched on a giant floating Bovril jar. Buoys you up. Date: circa 1922
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Media ID 32258436
© CLM Archive Collection / Mary Evans
Bovril Buoys Distant Floating Giant Mermaid Perched Possibly Ramsden Sailors Suggested Suggestion Waving 1922 Volume
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Title: "Bovril - The Elixir of the Seas: A Mermaid's Embrace" In this poster sketch, a mermaid graciously waves to a group of distant sailors, beckoning them towards the vast, blue expanse of the open sea. Perched atop a colossal, floating Bovril jar, she embodies the essence of buoyancy and vitality. The jar, adorned with the iconic Bovril logo, appears as if it effortlessly floats on the water's surface, symbolizing the rejuvenating power of the product. The serene scene is set against a backdrop of vibrant, turquoise waters and a clear, sunlit sky. The mermaid's luminous, emerald tail glimmers in the sunlight, adding an ethereal touch to the image. Her welcoming gesture and the inviting waters around her seem to promise a sense of relief and revitalization to the weary sailors. This evocative poster, dated circa 1922, was possibly created by the renowned graphic artist, William Ramsden Brealey. It was published in Volume 16, March, of a popular magazine, showcasing the artist's exceptional skill in merging fantasy and reality to create a compelling advertisement. The Bovril jar, synonymous with strength and vitality, is depicted as a beacon of hope and sustenance in the midst of the vast, unpredictable sea. The mermaid, with her enchanting presence, represents the allure and promise of the product, inviting the sailors to partake in the revitalizing experience offered by Bovril. The rich colors and intricate details in this poster sketch transport us to a fantastical world, where the power of Bovril transcends the ordinary and reaches new, magical heights.
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