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13885718
Wall Art and Photo Gifts from Mary Evans Picture Library
13885718
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338210
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Castrol Motor Oil, featuring an artist's imaginative depiction of "London of the future. " The top half of the image shows a futuristic aircraft flying above cloud level with another similar craft in the distance, suggesting advanced air travel as common means of transportation. Below this scene is an intricate illustration of London with recognizable landmarks such as Tower Bridge, densely packed buildings, and streets bustling with activity. The text accompanying the illustration predicts that London will be very different from its current state and emphasizes that public convenience will shift from earthbound roads to "highways of the air. " It also asserts that Castrol oil will continue to be indispensable for air travel just as it was at that time for ground vehicles, branding itself as "the world’s finest lubricating medium. " At the bottom center is the prominent logo for Wakefield Castrol Motor Oil along with information about C. C. Wakefield & Co. , Ltd. , including their address at Wakefield House, Cheapside in London. The overall message combines a vision of technological progress with product promotion, linking Castrol's brand identity to innovation and reliability in a future-oriented context.
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