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13884707
Wall Art and Photo Gifts from Mary Evans Picture Library
13884707
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337204
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Smiths of England, specifically their Milestones Series No. 5, featuring an illustration of Kenelm Lee Guinness at the wheel during a high-speed race. The ad highlights Guinness's success as a racing motorist and his reliance on the best sparking plugs available to achieve really high engine speeds. It notes that he cemented in the minds of car producers the performance value of K. L. G. plugs when he won on Old Street—a historically known road—while riding "the blind face bison. " The text also mentions that since 1913, when K. L. G. , named after its inventor's initials, was first chosen at the Royal Aircraft Establishment test of British Aero engines' intake pipes, these spark plugs have been used exclusively in important vehicles. The company behind these products is S. Smith & Sons (England) Ltd. , which operated under license by K. L. G. Sparking Plugs (M. A. ) Ltd. , with engineering works located at The Robinhood Engineering Works developed under factory control. Furthermore, it states that from 1919 onwards, K. L. G. plugs have been crucial for insurmountable motoring and flying achievements worldwide due to their proven durability throughout World War I. At the bottom are details about S. Smith & Sons including addresses for MOTOR: Smith Motor Accessories Ltd. - Great Portland St. , London W1; CLOCK: S. Smith & Sons (M. A. ) Ltd. - Cricklewood Works NW2; SPEEDOMETER: S. Smith & Sons (Radiomobile) Ltd. - Cricklewood Works NW2; AIRCRAFT INSTRUMENTS: Henry Hughes & Son Ltd. - Fenchurch St. ; London EC3; and RADIOGRAMOPHONE: Murphy Radio LTD - Welwyn Garden City Herts. The overall tone conveys pride in British engineering excellence and reliability during an era where mechanical innovation was rapidly advancing due to both competition and wartime necessity.
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