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13882111
Wall Art and Photo Gifts from Mary Evans Picture Library
13882111
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333894
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a black and white advertisement titled "THE A. B. C. OF PROSPERITY, " which appears to be from a mid-20th century British publication. The ad promotes the concept of saving money as a means to personal and national prosperity, particularly in the context of post-war recovery. At the top, there's bold text that reads "A serious subject simply explained, " suggesting that the content will break down economic principles into understandable terms for the general public. Below this header are three illustrated panels with accompanying captions: 1. The first panel shows a group of people gathered around a table with one individual standing, possibly speaking or presenting an idea. The caption states, "We're all looking forward to better times. For quite apart from their effect on us personally these can be gained in a moment. " 2. In the second panel, we see what looks like stock market activity with individuals reacting to fluctuating prices displayed on boards; some are excited while others appear concerned or disappointed. This illustrates economic volatility after war times: "After a war there is often too soon—too much boom—followed by one slump and bad times for all. " 3. The third panel depicts two individuals shaking hands over what seems like an agreement or deal being made at a desk adorned with documents and plans labeled 'Prosperity. ' It emphasizes collective effort towards financial stability: "What we want is lasting prosperity we know how difficult this will be so let's get things sound—we must build Britain's prosperity first. " In addition to these illustrations, there is another section subtitled “HERE'S WHERE WE ALL COME IN” followed by an illustration showing coins dropping into an open hand above text encouraging savings: "'Choose War Savings' let’s hold down our end now it’s time to invest. " This suggests that investing in government-backed savings schemes would contribute not only to personal wealth but also support national growth. Finally, at the bottom of the ad is large bold text urging readers to “Save for Prosperity
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