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13877876
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13877876
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32327968
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a black and white advertisement for Osram fluorescent lighting, featuring stylized cartoon businessmen in suits. At the top of the ad, text reads "Agreed then?" suggesting consensus among the figures. The men are depicted engaging with a large fluorescent tube light bulb that forms an oval shape at the center of the image, symbolizing their agreement on its benefits. On one side of the bulb, it says "Fluorescent lighting . . . " and on another side "Osram Tubes everywhere . . . " which implies widespread use and acceptance. Below these phrases are additional affirmations: "The G. E. C. Lighting Service will help I know. . . " and "G. E. C. fittings. . . " Below this central graphic is bold text stating “Fluorescent lighting?” followed by smaller print explaining the advantages of using Osram tubes in G. E. C (General Electric Company) fittings—efficiency, economy, improved brightness without raising questions about cost—and promoting their advisory service as knowledgeable with unrivaled technical knowledge. At the bottom of the advertisement is a logo for Osram alongside more text reinforcing that these products come with G. E. C fittings and providing an address for The General Electric Co. , Ltd. , located at Magnet House in Kingsway, London. Overall, this vintage advertisement emphasizes efficiency and modernity associated with fluorescent lighting technology offered by Osram within General Electric Company's product range during that era.
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