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13875998
Wall Art and Photo Gifts from Mary Evans Picture Library
13875998
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325212
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for The Incandescent Heat Co. Ltd. , showcasing their specialization in the design and manufacture of industrial furnaces and related equipment for metallurgical, general engineering, chemical, ceramic, and other industries. The image features two black-and-white photographs depicting interior views of the company's facilities with various pieces of heavy machinery. The top left photograph shows an expansive industrial workspace with large equipment that appears to be part of the manufacturing process. Overhead cranes can be seen which would likely be used for moving heavy materials or components within the factory. The top right photograph provides a closer look at one of the company's products: "Patent Incandescent Roller Hearth Type Furnace, " as described by numbered labels on both images indicating key features or models offered by The Incandescent Heat Co. Ltd. Below these photographs is detailed contact information including addresses in Birmingham and London along with telephone numbers—a common practice in advertising before the widespread use of email and internet communications. Overall, this image captures a moment in time when industrial print advertisements were rich with technical detail and aimed at professional buyers looking for specialized equipment solutions.
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