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13853800
Wall Art and Photo Gifts from Mary Evans Picture Library
13853800
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32296724
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Gieves Limited, located at 21 Old Bond Street, London. The ad promotes the company as outfitters to the Royal Air Force and features images of two different styles of "Gieves" flying helmets. On the left side, Model No. 2 showcases a helmet in black & brown with attachments for D. H. phone priced at 30/- (shillings), while on the right side, Model No. 4 displays a pale blue & red helmet complete with phones for an additional cost of 12/6 (twelve shillings and sixpence) totaling 32/6. At the top right corner is an endorsement message from Hon. Mrs. Bruce praising the various weights and materials of Gieves Flying Helmets which she has found warm, comfortable, and highly recommendable. The advertisement also mentions that enquiries are invited from prospective candidates for Short Service Commissions in both Auxiliary Air Force and Accountancy Branches. Below these details is a statement asserting that Gieves Ltd offers life assurance policies covering every risk arranged on favorable terms at exceptionally low rates through their Insurance Department. The overall layout includes elegant typography typical of early-20th-century advertising design along with decorative elements such as crests indicating royal appointment by His Majesty's government.
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