VISUAL DESCRIPTION
This is a vintage advertisement for The London Aerodrome in Hendon, N. W. , promoting "FLYING DAILY (Including Sundays)" with the headline "RACES EVERY SATURDAY. " The event advertised was set to take place next Saturday, June 15th, and it mentions that weather permitting, the races would start at 3:30 PM under Royal Aero Club rules. The ad details two main events on this day: the Second June Meeting featuring the Cross Country Handicap (16 miles) and Grand Speed Handicap (2 laps final). It also notes that pilot A. V. Roe's latest machine is open to students of the International Correspondence Schools Aviation Section. Every Sunday afternoon there were special exhibition and passenger flights available. Passenger flights started from £2 2s. Enclosure fees are listed as sixpence, one shilling, or two shillings and sixpence; motors cost two shillings and sixpence including driver in uniform. Additionally, there's an invitation to learn how to fly at The Grahame-White School with complete tuition until 'A' Certificate for £75 (the same price as half-mile land indemnity against Third Party Claims). There's also a note about a special reduced price for pupils securing Pilot's Certificates—a four-day flight across Europe—costing just £100 cash. At the bottom of the advertisement are entry forms and particulars from THE GRAHAME-WHITE AVIATION CO. , LTD. , proprietors of Hendon Aerodrome. Their address is provided along with their West End Office location at 166 Piccadilly, N. W. The overall design features bold typography typical of early twentieth-century advertising posters with information densely packed into every space available on the flyer.

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