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Poster, The effects of over-cooking and keeping hot
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Poster, The effects of over-cooking and keeping hot
Poster, The effects of over-cooking and keeping hot. Vitamin value, goodness, taste go up in smoke - result is waste.
1945
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23264794
© Mary Evans Picture Library/Onslow Auctions Limited
1945 Chimney Cooked Cooking Effects Goodness Guidance Hmso Information Keeping Lost Nutrition Rationing Roof Taste Vegetable Vegetables Vitamin Vitamins Waste Wasted
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EDITORS COMMENTS
This vintage poster from 1945, titled "The effects of over-cooking and keeping hot," is a striking reminder of the food rationing and guidance during the wartime era in the United Kingdom. The humorous and comic illustration depicts a chimney from a house, with a plume of smoke billowing out, representing the vitamins and goodness being lost in the process of overcooking and keeping vegetables hot. The poster, produced by the HMSO (Her Majesty's Stationery Office) and designed by Lewitt, aimed to educate the public on the importance of proper cooking techniques to preserve the nutritional value of their limited food resources during World War II. The image of a pot with a boiling vegetable on the stove and a roof with a pot on it, both producing smoke, emphasizes the wasteful nature of overcooking and keeping food hot for too long. The caption below the illustration reads, "Vitamin value, goodness, taste go up in smoke - result is waste." This poster is a testament to the creative ways in which governments communicated important information to their citizens during times of scarcity and hardship.
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