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French postwar poster, finance for reconstruction
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French postwar poster, finance for reconstruction
French postwar poster, design by Rene Lelong, Credit National, finance for reconstruction after the First World War.
circa 1920
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Media ID 23056576
© Liss Fine Art / Mary Evans Picture Library
Allegorical Allegory Bright Finance Financial Hammer Invest Investment Investments Lelong Loan Loans Marianne Money Postwar Reconstruction Rene Symbol Symbolic Symbolism
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EDITORS COMMENTS
This French postwar poster, designed by Rene Lelong for Credit National in the aftermath of the First World War around 1920, showcases an allegorical representation of Marianne, the personification of France, holding a hammer and a pair of scales. The poster's title, "Finance for Reconstruction," is prominently displayed above Marianne's head, emphasizing the call for financial investments to aid in the country's post-war recovery. The vibrant red and bright color palette of the poster adds a sense of urgency and optimism, reflecting the hope for a brighter future after the devastating effects of the Great War. The woman's determined expression and the hammer and scales symbolize the importance of hard work, balance, and investment in the rebuilding process. Rene Lelong, a renowned French graphic artist, expertly utilized symbolism in his design to convey the message of financial support for the nation's reconstruction. The poster's striking imagery and powerful allegory resonated with the French public, encouraging them to invest in the country's future. This evocative piece of art from the 1920s serves as a poignant reminder of the collective efforts required to rebuild after a major conflict and the transformative power of financial investment in shaping a nation's future.
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