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Crisco Vegetable Shortening
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Crisco Vegetable Shortening
1920s advertisement for Crisco Digestible Vegetable Shortening showing children in classroom. Illustration from the Ladies Home Journal September 1923. Artist anon. Date: 1923
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Media ID 23062376
© Mary Evans Picture Library/Peter & Dawn Cope Collection
Classroom Journal Vegetable 1923
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EDITORS COMMENTS
1. Title: "Nourishing the Next Generation: Crisco Digestible Vegetable Shortening in the Classroom, 1923" This illustration, published in the September 1923 issue of the Ladies Home Journal, showcases a scene of children in an elementary school classroom, engrossed in their lessons, with a subtle focus on the role of Crisco Digestible Vegetable Shortening in their daily diets. The artist, whose identity remains anonymous, masterfully captures the essence of the era's educational environment, as well as the importance of proper nutrition for growing minds. The children are depicted sitting at their desks, some with their heads bent over textbooks, while others listen attentively to their teacher. The teacher, dressed in a fashionable 1920s outfit, holds a chalkboard bearing the words "Crisco Digestible Vegetable Shortening." A jar of the shortening sits prominently on a table at the front of the room, with a ladle nearby, suggesting its use in the preparation of school meals. The illustration conveys the message that Crisco Digestible Vegetable Shortening was considered a valuable addition to the children's diets during this time. The use of the product was likely seen as a way to provide the students with the necessary energy and nutrients to fuel their learning and growth. The image underscores the importance of a balanced diet and the role that food plays in supporting the educational experience. The illustration serves as a fascinating glimpse into the past, offering insights into the educational landscape and the cultural beliefs surrounding nutrition during the 1920s. It also highlights the evolving role of advertisements in shaping public perceptions and influencing consumer choices.
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