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Cartoon, Drury Lane Theatre, London, with balloon
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Cartoon, Drury Lane Theatre, London, with balloon
Cartoon, No more pictorial posters for Drury Lane; the newspapers and a balloon will do the necessary advertising!
1885
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23267526
© Mary Evans Picture Library
1885 Acte Balloon Bryan Clement Drury Entr Entracte Lane Media Newspaper Newspapers Press Smith
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EDITORS COMMENTS
This cartoon print, entitled "No more pictorial posters for Drury Lane; the newspapers and a balloon will do the necessary advertising!" dates back to September 26, 1885. The image, published by Mary Evans Picture Library, depicts a whimsical scene outside the historic Drury Lane Theatre in London during the late Victorian era. In the foreground, a top-hatted gentleman, identified as Alfred Bryan, holds a balloon with a Drury Lane Theatre advertisement attached. The playbill reads, "Entr'acte, Act 3, Cartoons by Clement Smith," indicating that a theatrical production featuring the popular cartoonist's work is about to begin. Surrounding the main figure are various newspaper vendors, each selling their publications with Drury Lane Theatre advertisements prominently displayed. The scene illustrates the shift in advertising methods from elaborate pictorial posters to more practical and cost-effective newspaper advertisements. The Drury Lane Theatre, an iconic London landmark, was known for its grand productions and famous performers. This cartoon captures the essence of the era's entertainment industry and the evolving role of the press in advertising. The use of a balloon as an advertising medium adds a playful touch to the image, reflecting the creativity and innovation of the time. This charming print, with its rich historical context, is a testament to the enduring allure of the theatre and the power of advertising in capturing the public's attention.
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