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Gieves outfitters advertisement for flying helmets & goggles
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Gieves outfitters advertisement for flying helmets & goggles
Advertisement for Gieves of Old Bond Street and Burlington Arcade, London, outfitters to the Royal Air Force, specifically promoting their flying helmets which are endorsed by female aviator, Mrs Victor Bruce. Date: 1931
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Media ID 14352620
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Aviator Aviatrix Bruce Endorsement Goggles Helmets Outfitters Victor
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Elevating the Skies: Gieves of Old Bond Street and Burlington Arcade's Innovative Flying Helmets and Goggles (1931) Amidst the thrilling era of aviation in the 1930s, Gieves of Old Bond Street and Burlington Arcade, London, emerged as a pioneering outfitters to the Royal Air Force (RAF), revolutionizing the flying gear with their advanced flying helmets and goggles. This advertisement showcases the elegance and functionality of these essential aviator accessories. The image features a stylishly dressed woman, Mrs. Victor Bruce, an accomplished aviatrix, proudly endorsing Gieves' flying helmets and goggles. Mrs. Bruce, with her confident and determined expression, embodies the spirit of female empowerment and the allure of aviation during this period. Her sleek outfit, consisting of a tailored coat, a fashionable hat, and leather gloves, complements the modern design of the helmet and goggles. The advertisement text highlights the importance of these flying accessories, emphasizing their comfort, durability, and protection against wind, cold, and bright sunlight. The innovative design of the helmet and goggles ensured a perfect fit, enabling pilots to focus on their missions without distractions. Gieves' commitment to excellence and their collaboration with Mrs. Victor Bruce, a respected figure in the aviation community, further solidified their reputation as a trusted supplier to the RAF. This advertisement represents a significant moment in aviation history, showcasing the fusion of style, functionality, and innovation that defined the 1930s aviation scene.
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