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Chinese Cig. Poster
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Chinese Cig. Poster
A charming poster of an innocent Chinese girl whose health is being destroyed by the fiendish British Cigarette Company - a typical example of ruthless consumerism. Date: 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14094491
© Mary Evans Picture Library
Charming Cigarette Cigarettes Destroyed Drugs Health Innocent Ruthless Tobacco Typical Consumerism Fiendish
EDITORS COMMENTS
This evocative poster from the 1930s depicts a charming and innocent young Chinese girl, her youthful innocence contrasting starkly with the ominous cloud of tobacco smoke that surrounds her. The title above her head, "Victim of the British Cigarette Company," serves as a stark reminder of the ruthless consumerism that drove the tobacco industry during this era. The image is a poignant representation of the devastating impact of cigarettes on public health, particularly in China where the practice of smoking had long been a cultural tradition. However, the mass production and marketing of cigarettes by Western companies, including the British Cigarette Company, led to a surge in consumption and a corresponding increase in health issues. Despite the girl's innocent appearance, the poster makes it clear that she is a victim of this insidious industry. The use of the word "fiendish" to describe the company underscores the predatory nature of their business practices, which prioritized profits over the wellbeing of their consumers. This poster serves as a powerful reminder of the historical context of tobacco use and the ways in which corporations have exploited cultural traditions and consumer vulnerabilities to drive sales. It also highlights the importance of public health education and advocacy in combating the negative health effects of tobacco use, a battle that continues to this day.
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