Advert from the National Savings Committee 1944
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Advert from the National Savings Committee 1944
Salute the soldiers. How can we show our gratitude to these men? The best, the most practical tribute we can offer them is to give them our complete support, by saving more. Let that be your salute to the soldier. Save more. The money saved during the Second World War, went to provide financial support for the War effort. Date: 1944
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Media ID 14136433
© Illustrated London News Ltd/Mary Evans
1944 Difficulties Effort Financial Money Needed Overcome Provide Save Saving Savings Support Woodcut
EDITORS COMMENTS
This evocative woodcut advertisement from 1944, published by the National Savings Committee, encourages citizens to express their gratitude towards the soldiers fighting on the frontlines during World War II through the practical and meaningful act of saving more. The powerful tagline, "Salute the soldiers. How can we show our gratitude to these men? The best, the most practical tribute we can offer them is to give them our complete support, by saving more. Let that be your salute to the soldier," emphasizes the importance of every penny saved during this critical time. The Second World War presented numerous challenges for the nation, and the government called upon its people to overcome these difficulties through collective financial support. The money saved during this period went directly towards providing essential resources and financial backing for the War effort. The image of a soldier standing tall and proud, with a determined look in his eyes, serves as a powerful reminder of the sacrifices made by the brave men and women in uniform. The simple yet effective design of the advertisement, with its bold typography and striking visual, underscores the importance of the message being conveyed. This historical advertisement is a poignant representation of the spirit of unity and resilience that defined the home front during the 1940s. It serves as a powerful reminder of the sacrifices made during wartime and the role that each individual can play in supporting their country during times of need.
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