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Advertisement, Levi Strauss copper riveted overalls
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Advertisement, Levi Strauss copper riveted overalls
Advertisement for Levi Strauss copper riveted overalls, featuring Levis Electric Rodeo -- the Talk of Treasure Island. The figures are all hand-carved likenesses of famous rodeo people in authentic Western clothing. It was on show during the Golden Gate International Exposition. Date: 1939
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Media ID 14164674
© Mary Evans / Pharcide
Authentic California Carved Copper Cowboy Electric Exposition Fence Figures Francisco Jeans Levi Likeness Names Overalls Rider Riders Rodeo Shirt Shirts Stetson Strauss Talk Treasure Written Likenesses Riveted Rowell
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EDITORS COMMENTS
Step right up and feast your eyes on this extraordinary advertisement for Levi Strauss & Co.'s Copper Riveted Overalls, showcased during the Golden Gate International Exposition in 1939. This display, featuring hand-carved likenesses of famous rodeo personalities, brought the authentic Western spirit of the Electric Rodeo at Treasure Island to life. The intricately crafted figures, dressed in authentic Western clothing, include notable names such as Lefton McNutt and Rowell, proudly wearing their Levi's jeans and Stetson hats. The riders, with their determined expressions and lifelike poses, capture the essence of the Wild West and the thrill of the rodeo. The advertisement, written in bold letters, invites visitors to the exposition to experience the authenticity and durability of Levi Strauss & Co.'s Copper Riveted Overalls. The use of hand-carved figures added an unique touch to the presentation, making it a true standout among other exhibits. The Golden Gate International Exposition, held in San Francisco, California, was a significant event in American history, attracting millions of visitors from around the world. This advertisement, a relic from the 1930s, offers a glimpse into the past and the enduring appeal of the American West and its rich cowboy culture.
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