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Wall Art and Photo Gifts from Mary Evans Picture Library
Advert / Gold Flake Cigs
Willss Gold Flake at Tennis Parties - the Mans cigarette that Women like
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 613591
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10091234
1938 Blazer Cigarette Cigarettes Cigs Flake Parties Racquet Stripy Tennis Tobacco Willss
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EDITORS COMMENTS
This vintage print captures a snapshot of the glamorous and sophisticated world of tennis parties in 1938. The advertisement for Gold Flake Cigarettes, touted as "the Mans cigarette that Women like," is prominently displayed, reflecting the social norms and gender roles of the time.
In the image, a group of elegantly dressed men and women are seen enjoying a game of tennis, with one man sporting a striking stripy blazer while holding a racquet. The presence of cigarettes in their hands adds an air of sophistication and luxury to the scene.
The historical significance of this photograph lies in its portrayal of societal attitudes towards smoking during this era. Smoking was not only socially acceptable but also considered fashionable and desirable, especially among women who were targeted by advertisements like these.
Despite the controversial nature of promoting tobacco products today, this image serves as a fascinating glimpse into the past, showcasing how advertising strategies have evolved over time. It also highlights how certain products were marketed specifically towards different genders based on perceived preferences.
Overall, this print from Mary Evans Picture Library is not just a visual representation of a bygone era but also an intriguing insight into cultural norms and values surrounding smoking and gender roles in 1938.
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