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An advertisement for G. E. C. radios
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An advertisement for G. E. C. radios
A colour advertisement for a BC5442 G. C. E. radio. Date: 19th December 1951
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Media ID 14114436
© Illustrated London News Ltd/Mary Evans
EDITORS COMMENTS
19th December 1951: A Vibrant Invitation to Modern Listening with the BC5442 G.C.E. Radio Step into the past and experience the allure of mid-century technology with this advertisement for the BC5442 G.C.E. radio. Dated 19th December 1951, this advertisement, published in an issue of Illustrated London News, showcases the sleek design and advanced features of this radio model. The advertisement's rich, saturated colors immediately draw the eye, with the BC5442 radio taking center stage against a backdrop of a serene living room scene. The radio's elegant wooden cabinet, adorned with brass accents, exudes a sense of sophistication and craftsmanship. The use of warm, inviting tones in the advertisement creates a cozy atmosphere, inviting viewers to imagine the joy of listening to their favorite programs in the comfort of their own home. The advertisement highlights the BC5442's impressive capabilities, including its ability to receive both AM and FM broadcasts, as well as its "super-sensitive" valve circuitry and "extra-loud" speaker. These features were considered cutting-edge at the time and would have appealed to consumers looking for the best in radio technology. The importation of this radio from abroad adds to its allure, emphasizing the exclusivity and desirability of owning a high-quality, foreign-made device. This advertisement serves as a fascinating glimpse into the past, offering a glimpse into the world of mid-century consumer culture and the role that radios played in people's lives. This color advertisement for the BC5442 G.C.E. radio, dated 19th December 1951, is a captivating piece of history that invites us to appreciate the design, technology, and cultural significance of a bygone era.
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