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Advert for Du Maurier cigarettes 1951
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Advert for Du Maurier cigarettes 1951
Advertisement for du Maurier cigarettes, the cigarette with the exclusive filter (whatever that is). Clearly, the elegant woman who is procuring a light from an unseen admirer seems to think they re rather good! Date: 1951
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Media ID 14114762
© Illustrated London News Ltd/Mary Evans
1951 Admirer Cigarette Cigarettes Exclusive Filter Maurier Unseen Procuring
EDITORS COMMENTS
In this advertisement for Du Maurier cigarettes from 1951, an elegantly dressed woman exudes confidence and allure as she gracefully leans forward to accept a light from an admirer, whose face remains hidden from view. The atmosphere is one of sophistication and glamour, with the woman's stylish hat and gloves adding to the 1950s fashion statement. At the heart of this scene is the Du Maurier cigarette, with its distinctive filter that sets it apart from other brands. The filter, an innovation in cigarette technology at the time, was marketed as an exclusive feature that offered smokers a more refined smoking experience. The sleek design of the cigarette, with its slim white tip, is prominently displayed in the woman's hand, emphasizing its desirability and exclusivity. The Du Maurier advertisement of 1951 is a prime example of the advertising techniques used during the 1950s to promote cigarettes. The use of an attractive woman as the central figure was a common tactic, as was the emphasis on the exclusivity and sophistication of the product. The image of the woman procuring a light from an admirer also suggests a sense of independence and self-assuredness, which was a desirable trait for women during this era. Overall, this advertisement captures the essence of the 1950s, with its glamour, elegance, and emphasis on individuality.
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