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Italian poster for l Incandescence par le Gaz, Systeme Auer
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Italian poster for l Incandescence par le Gaz, Systeme Auer
Italian poster for l Incandescence par le Gaz, Systeme Auer. Giovanni Maria Mataloni 1869 a Rome, 1944, Italian artist
Liszt Collection of nineteenth-century engravings and images to browse and enjoy
Media ID 12882049
© Artokoloro Quint Lox Limited
1944 Advertise Advertisement Advertising Affiche Artistique Announcement Art Nouveau Banner Belle Epoque Business Campaign Commercial Communication Fin De Siecle Gilded Age Golden Age Joie De Vivre Joy Of Living Jugendstil Marketing Media Message Optimism Picture Promotion Secession Sign Italian Artist
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EDITORS COMMENTS
This Italian poster from the late 19th century, created by renowned artist Giovanni Maria Mataloni, transports us back to a time of artistic innovation and exuberance. The print titled "l Incandescence par le Gaz, Systeme Auer" showcases the beauty of Art Nouveau, Belle Époque, and Jugendstil styles that were prevalent during this period. Mataloni's skillful illustration captures the essence of joyous living with its vibrant colors and intricate details. The gilded age aesthetic adds an air of opulence and elegance to the composition. This artwork serves as both a decoration and a communication tool - an advertisement for l'Incandescence par le Gaz (incandescent gas lighting) using the Auer system. The poster exemplifies marketing strategies employed during this era when businesses used art as a means to promote their products or services. It conveys optimism through its depiction of a well-lit cityscape bathed in warm light emanating from gas lamps. As we admire this vintage piece, it reminds us of the power that visual media holds in conveying messages across generations. Beyond being just an exquisite work of art, it represents an important chapter in advertising history where creativity merged with commerce. This print from Liszt Collection allows us to appreciate Mataloni's artistic prowess while also reflecting on how society has evolved since his time.
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