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Vulcan boiler advertisment shot, 1965. Artist: Michael Walters
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Vulcan boiler advertisment shot, 1965. Artist: Michael Walters
Vulcan boiler advertisment shot, 1965. This rather sureal photograph from 1965 was taken for an advertising campaign for the new Vulcan boiler. Its placement is the garden, rather than in the house where it belongs, was typical of the alternative ethos of the 1960s, which reflected in the advertising style of the time
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Media ID 15065828
© Worldwide Photography / Heritage-Images
Boiler Brand Heating Michael Michael Walters Model Paul Walters Worldwide Photography Ltd Surreal Umbrella Vulcan Walters
EDITORS COMMENTS
This photo print, titled "Vulcan boiler advertisement shot, 1965" captures the essence of the alternative ethos that permeated the 1960s. Shot by renowned artist Michael Walters for an advertising campaign promoting the new Vulcan boiler, this surreal image deviates from traditional marketing approaches of its time. Instead of showcasing the boiler in a typical household setting, Walters chose to place it in a garden environment. This unconventional choice reflects the rebellious spirit and countercultural values that defined the era. The photograph's monochrome composition adds to its timeless appeal, emphasizing both elegance and simplicity. In this intriguing scene, a stylish woman stands beneath an umbrella next to the Vulcan boiler. Her fashion-forward attire embodies the progressive mindset prevalent during this period of social change. The juxtaposition of her presence in nature with such industrial machinery creates an unexpected visual contrast that sparks curiosity. Walters' artistic vision successfully merges elements of fashion photography with advertising aesthetics. By challenging conventional norms through his placement choices and surreal approach, he effectively conveys not only product information but also captures attention and stimulates thought. This remarkable piece serves as a testament to how artistry can elevate commercial imagery beyond mere promotion. It encapsulates both British culture at that time and highlights Michael Walters' talent as a photographer who pushed boundaries within his craft.
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