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Villiers Cinema, 1918. Creator: Clérice Frères (active 1890s-1910s)
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Villiers Cinema, 1918. Creator: Clérice Frères (active 1890s-1910s)
Villiers Cinema, 1918. Private Collection
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Media ID 36216742
© Fine Art Images/Heritage Images
Car Race Cinema Cinematography Communication Design Film History Of Cinematography Marketing Oldtimer Promotion Race Race Track Racing Racing Car Racing Driver Rally Vehicle Vehicles
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This color lithograph, created by the Clérice Frères in 1918, transports us back in time to the Villiers Cinema in an undisclosed location in France. The image, from a private collection, showcases the allure and excitement of the early days of cinematography and automobile racing. At the heart of the composition lies the grandeur of the cinema, its ornate Art Nouveau façade adorned with intricate designs and vibrant colors, beckoning audiences to come and indulge in the magic of the silver screen. The cinema's marquee proudly displays the latest offerings, promising a thrilling cinematic experience. But the real draw for many would have been the car race taking place outside. The roar of the engines and the scent of gasoline fill the air as racing cars, their sleek bodies gleaming in the sunlight, speed around the race track. A crowd of spectators, dressed in their finest attire, watches in awe as the drivers skillfully maneuver their vehicles, their faces a mix of excitement and determination. The poster also highlights the connection between the cinema and the automobile, with a car and a racing driver prominently featured. The use of bold lines, dynamic angles, and vivid colors by the Clérice Frères effectively conveys the sense of speed, power, and adventure that defined this era. This stunning piece of graphic design not only serves as a testament to the ingenuity of the Clérice Frères but also to the enduring appeal of the early days of cinematography and automobile racing. It invites us to imagine the thrill of witnessing such an event firsthand and to appreciate the rich history of communication design, marketing, and transportation that it represents.
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