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New sign along highway advertises a new enterprise in the lonely town of Maupin, Oregon, 1939. Creator: Dorothea Lange
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New sign along highway advertises a new enterprise in the lonely town of Maupin, Oregon, 1939. Creator: Dorothea Lange
New sign along highway advertises a new enterprise in the lonely town of Maupin, Oregon. Population 245. [ Town Club Cafe - " A Good Place to Eat" - Open All Night at the Texaco Sign ]
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Media ID 25331735
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24 Hour Advert Advertisement Caf And Xe9 Cafe Desert Erecting Erection Filling Station Gas Station Highway Oregon United States Of America Petrol Station Roadside Service Station Sign Texaco Wayside Depression Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Economics Great Depression Lange Dorothea Lee Russell Negative Nitrate Negative Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
In this photograph taken by Dorothea Lange in 1939, a new sign along the highway proudly announces the arrival of a fresh enterprise in the desolate town of Maupin, Oregon. With a population of only 245, this lonely outpost is brought to life by the promise of something new - the Town Club Cafe. The sign boldly declares it as "A Good Place to Eat" and boasts that it is open all night, conveniently located at the Texaco Sign. Lange's lens captures not just an advertisement but also a glimpse into America during the Great Depression. As part of her work for the Farm Security Administration (FSA), Lange documented scenes that reflected both economic hardship and hope for recovery. This image symbolizes resilience amidst adversity as small businesses like cafes continued to emerge even in remote locations. The man standing next to the sign adds a human touch to this otherwise barren landscape. His presence signifies that despite its isolation, Maupin was still home to hardworking individuals who were determined to make their mark on American society. Dorothea Lange's powerful photography allows us to travel back in time and witness how advertising played a role in shaping communities during challenging times. Through her lens, we can appreciate not only her artistic talent but also gain insight into historical events that shaped our nation's identity.
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