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Along the highway U. S. 99 at Highway City, between Tulare and Fresno, California, 1939. Creator: Dorothea Lange
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Along the highway U. S. 99 at Highway City, between Tulare and Fresno, California, 1939. Creator: Dorothea Lange
Between Tulare and Fresno, California. Along the highway U.S. 99 at Highway City. [Signs advertising gasoline; Dad & Mas Beacon store; beer, wine and groceries; 7Up; Dr Pepper; used cars; battery-charging; welding; auto parts
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Media ID 25328884
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EDITORS COMMENTS
This photograph, taken by Dorothea Lange in 1939, transports us back to a time of economic struggle and resilience along Highway U. S. 99 at Highway City, California. The image captures the essence of an era marked by the Great Depression, as well as the indomitable spirit of American people. In this snapshot frozen in time, we see a bustling roadside scene filled with signs advertising various goods and services. A prominent sign for Dad & Mas Beacon store catches our attention, offering beer, wine, groceries - essentials that provided comfort during difficult times. Other signs proudly display popular beverages like 7Up and Dr Pepper. The buildings lining the highway reflect both necessity and ingenuity; they house businesses ranging from used car dealerships to battery-charging stations and welding shops. These establishments were vital not only for commerce but also for providing employment opportunities amidst widespread unemployment. Amidst this backdrop of commercial activity stands a group of children – perhaps representing hope for a brighter future despite prevailing hardships. Their presence reminds us that even during challenging times, life goes on; children continue to play and dream. Dorothea Lange's masterful composition captures not only the physical landscape but also evokes emotions tied to an era defined by economic recession. This print serves as a poignant reminder of America's past struggles while celebrating its enduring spirit - one that perseveres through adversity with determination and resilience.
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