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Highway gas tanks and signboard approaching town, between Tulare and Fresno on U. S. 99, 1939. Creator: Dorothea Lange
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Highway gas tanks and signboard approaching town, between Tulare and Fresno on U. S. 99, 1939. Creator: Dorothea Lange
Between Tulare and Fresno on U.S. 99. Highway gas tanks and signboard approaching town. [ Standard Gasoline; Banking that is building California - 494 Branches - Bank of America - National Trust and Savings Association ]
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Media ID 25328928
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Advert Advertisement Bank Billboard California United States Of America Hoarding Money Oil Company Roadside Savings Tank Tanks Wayside Bank Of America Billboards Depression Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Economics Great Depression Lange Dorothea Lee Russell Negative Nitrate Negative Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Oil Tank Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This photograph, taken by renowned photographer Dorothea Lange in 1939, captures a slice of American history during the Great Depression. The image showcases highway gas tanks and a prominent signboard as they approach a small town between Tulare and Fresno on U. S. 99. The signboard dominates the foreground with its bold message: "Banking that is building California - 494 Branches - Bank of America - National Trust and Savings Association". This powerful advertisement reflects the resilience of the banking industry amidst economic turmoil, offering hope to those struggling during this difficult era. Lange's composition skillfully juxtaposes these symbols of financial stability against the backdrop of rural countryside. The empty road stretching into the distance represents both isolation and opportunity for those seeking better prospects elsewhere. It serves as a reminder that even in times of hardship, there are signs pointing towards progress and recovery. Through her lens, Lange captures not only an advertisement but also a snapshot of life during one of America's most challenging periods. Her work for the Farm Security Administration documented the effects of poverty and unemployment across the country, making her an important chronicler of social history. This print serves as a poignant reminder that even in times when darkness looms large, there is always room for optimism and possibility on America's open roads.
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