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General store, near Questa, Taos County, New Mexico, 1943. Creator: John Collier
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General store, near Questa, Taos County, New Mexico, 1943. Creator: John Collier
General store, near Questa, Taos County, New Mexico. [Leons store: signs advertising Ice Cold Nehi ; Conoco petrol pump]
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Media ID 26381949
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Advert Advertisement Advertisements Collier John Darkness General Store John Collier John Collier Jr John Collier Junior New Mexico United States Of America Non Alcoholic Petrol Pump Porch Remote Shade Shadow Shadows Sign Signs Soft Drink Transparencies Color Gmgpc
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Capturing the Essence of Rural America - A Glimpse into 1940s New Mexico
EDITORS COMMENTS
. This print by John Collier takes us back to a simpler time in rural America. The image showcases a general store nestled near Questa, Taos County, New Mexico in 1943. As we delve into the details, we are transported to an era defined by rustic charm and regionalism. The photograph beautifully portrays the exterior of Leons store, adorned with signs advertising "Ice Cold Nehi" a popular non-alcoholic soft drink of that time. Standing proudly beside it is a Conoco petrol pump, symbolizing progress and modernity amidst the remote landscape. The shadows cast by horses grazing nearby add depth and character to this still image. They serve as a reminder of the close connection between humans and animals during this period when horse-drawn carriages were still prevalent. Collier's composition skillfully captures both darkness and light, showcasing how shadows dance across the porch of the general store. This interplay between shade and sunlight evokes a sense of tranquility within this country setting. As part of his work for the Farm Security Administration (FSA) under the Office of War Information (OWI), Collier documented everyday life in rural areas across America during World War II. This particular photograph stands as an enduring testament to his talent for capturing authentic moments that reflect American heritage. Preserved within the Congressional Library's collection at The Library of Congress, this remarkable piece allows
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