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Christmas advert for the White City greyhound track, London, 1932
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Christmas advert for the White City greyhound track, London, 1932
Christmas advert for the White City greyhound track, London, 1932. A print from The Sketch, Christmas number, 1932
Heritage Images features heritage image collections
Media ID 14943390
© The Print Collector / Heritage-Images
Accommodation Advert Advertisement Christmas Father Christmas Greyhound Hammersmith And Fulham Pointing Racetrack Santa Claus White City Greyhound Racing Print Collector8
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EDITORS COMMENTS
Step into the festive spirit at the White City greyhound track, London, 1932. This Christmas advert from The Sketch magazine transports us back to a bygone era of entertainment and excitement. In this colorful print, we see Father Christmas himself pointing towards the racetrack, inviting spectators to experience an unforgettable evening of sport and thrills. The advertisement captures the essence of British holiday traditions with its blend of religion and merriment. Dressed in his iconic red costume, Santa Claus adds a touch of magic to the scene as he stands amidst a sea of eager greyhounds ready for action. The vibrant colors bring life to this snapshot from history, showcasing both the joyous atmosphere and commercial appeal that surrounded Greyhound racing during the 1930s. Located in Hammersmith and Fulham's White City district, this renowned venue was not only a hub for sporting enthusiasts but also provided accommodation for those seeking an immersive experience. With its impressive architecture and grandstands filled with enthusiastic onlookers, it became synonymous with thrilling races and unforgettable moments. This delightful print serves as a reminder of how advertising has evolved over time while still maintaining its core purpose – enticing audiences through captivating imagery. A testament to both artistry and nostalgia, it allows us to glimpse into London's past during one magical Christmas season.
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