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Australian sales girls with SPL sashes listen to a sales talk, Selby, North Yorkshire, 1965
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Australian sales girls with SPL sashes listen to a sales talk, Selby, North Yorkshire, 1965
Australian sales girls with SPL sashes listen to a sales talk, Selby, North Yorkshire, 1965. In a bid to promote the consumption of canned fruit, the Shepperton Preserve Company of Australia flew in their own sales girls from Australia to promote the brand in the UK. The girls can be seen having a last minute sales talk at their Selby depot before setting of in their fleet of Hillman Imp promotional cars
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Media ID 15066504
© Worldwide Photography / Heritage-Images
Australia Australian Business Food Industry Listening Michael Michael Walters North Yorkshire Paul Walters Worldwide Photography Ltd Sales Sash Selby Speaking Talking Walters
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In this print from 1965, we are transported back in time to Selby, North Yorkshire. The image captures a group of Australian sales girls adorned with SPL sashes as they attentively listen to a sales talk at their depot. This unique scene unfolds as the Shepperton Preserve Company of Australia endeavors to promote canned fruit consumption by flying in their own sales force all the way from Down Under. The young women, dressed impeccably in their uniforms, exude professionalism and enthusiasm for their task at hand. They gather together for one final briefing before embarking on their promotional journey across Britain. Standing outside the building that serves as their base of operations, they appear ready to conquer new territories armed with knowledge and persuasive skills. As we peer into this snapshot of history, we catch a glimpse of the Hillman Imp promotional cars lined up behind them - symbols of mobility and progress. These vehicles will carry these determined ladies throughout the country, spreading awareness about Shepperton's delectable preserves. Photographed by Michael Walters during an era characterized by rapid social change and booming advertising industry, this image encapsulates not only a moment frozen in time but also highlights the power of marketing strategies employed by companies like Shepperton Preserve Company. This photograph is a testament to both cultural exchange between nations and innovative approaches taken within the food industry during that period. It serves as a reminder that even decades ago, businesses were willing to go above and beyond geographical boundaries to capture consumers' attention.
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