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Augusto Baelz & C. advert, 1907
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Augusto Baelz & C. advert, 1907
Augusto Baelz & C. advert, 1907. From The British Printer Vol. XX. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1907]
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Media ID 14987388
© The Print Collector
Advert Advertisement Bright British Printer Capital Letter Decorator Hand In Pocket Ink Maker Ink Manufacturer Journal Ladder Lawrence Co Manufacturer Raithby Raithby Lawrence Raithby Lawrence Co Rambling Red Background Trousers Augusto Posture
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This vibrant and captivating print from 1907 showcases an Augusto Baelz & C. advertisement, captured in all its glory by The British Printer Vol. XX. Against a striking red background, a lone male figure stands tall, exuding confidence and professionalism. Dressed in bright yellow trousers and a matching jacket, he catches the eye with his impeccable sense of style. With one hand casually tucked into his pocket, this man is undoubtedly on top of his game as he carries a ladder effortlessly over his shoulder. His attire suggests that he is a painter or decorator - someone who takes pride in their craft and leaves no room for mediocrity. The carefully crafted lettering on the advertisement emphasizes the company's name - Augosto Baelz & C. , an ink manufacturer or printing clothing manufacturer perhaps? While we can only speculate about the nature of their business based on this snapshot from history, it is evident that they were keen to make an impact through advertising. This lithograph portrait captures not just one person but also represents an entire era - the early 20th century when bold colors and attention-grabbing visuals dominated advertising campaigns. Preserved by The Print Collector29 at Heritage Images, this image serves as a reminder of how artistry was intertwined with commerce even back then.
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