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Alabama feed store front, 1936. Creator: Walker Evans
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Alabama feed store front, 1936. Creator: Walker Evans
Alabama feed store front. [ C.J. Fite - Jazz Feeds, advertising Coca Cola, Dr. Pepper; George Washington tobacco. Selling Jazz growing mash and all mash starter; seed oats; flour; potatoes; bananas; Silver Star, Snow Puff and Dixie Lily flour
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Media ID 25326552
© Heritage Art/Heritage Images
Alabama United States Of America Banana Bananas Coca Cola Coke Display Door Doors Doorway Evans Walker Feed Flour General Store Meal Non Alcoholic Sack Sacks Shop Window Sign Signs Soft Drink South Southern Store Walker Evans Depression Economics Graphic Design Great Depression Negative Nitrate Negative Nitrate Negatives Gmgpc Recession
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EDITORS COMMENTS
This photograph, taken by renowned photographer Walker Evans in 1936, showcases the rustic charm of an Alabama feed store front. The image transports us back to a time when America was grappling with the effects of the Great Depression. The storefront is adorned with various signs advertising popular brands such as Coca Cola, Dr. Pepper, and George Washington tobacco. These vibrant advertisements add a touch of color to an otherwise monochromatic scene. A wide range of products are proudly displayed - from Jazz growing mash and all mash starter for cattle feed to seed oats, flour, potatoes, and bananas. Evans' masterful composition captures not only the visual elements but also evokes a sense of nostalgia for simpler times. The worn-out doors stand open invitingly while sacks filled with meal line the entranceway. Through this photograph, we catch a glimpse into rural American life during this challenging period in history. It serves as a reminder of resilience amidst economic hardship and highlights the importance of small businesses that sustained communities during those difficult years. Preserved by the Library of Congress's Farm Security Administration collection, this image stands as both a historical document and a work of art capturing an era long gone but not forgotten. Walker Evans' keen eye immortalizes this slice of Americana for future generations to appreciate its beauty and significance within our cultural heritage.
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