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Advertisements for beer and port, Holborn Underground Tram Station, London, 1931
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Advertisements for beer and port, Holborn Underground Tram Station, London, 1931
Advertisements for beer and port, Holborn Underground Tram Station, London, 1931. Advertising posters on the south-bound platform at Holborn Underground Tram Station, Kingsway: jockeys ride bottles of Gilbeys Invalid Port
Heritage Images features heritage image collections
Media ID 15181954
© London Metropolitan Archives (City of London) / Heritage-Images
Advert Advertisement Alcohol Beer Bottle Bottles Camden Council Dais Greater London Council Holborn Invalid Jockey Kingsway London County Council Platform Port Sportsman Station Stout Subway Tile Tiled Track Tube Station Underground Underground Station Whitbreads
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EDITORS COMMENTS
Step back in time to the bustling streets of 1930s London with this photo print. Captured at Holborn Underground Tram Station, the heart of the city's vibrant advertising scene, this image showcases a fascinating array of beer and port advertisements that adorned the south-bound platform. As you gaze upon the picture, your eyes are immediately drawn to the larger-than-life posters featuring jockeys riding bottles of Gilbeys Invalid Port. These striking visuals perfectly capture the spirit of sport and adventure associated with these beloved beverages. The tiled interior of Holborn station provides a timeless backdrop for these vintage ads, transporting you to an era when underground travel was still relatively new and exciting. The monochrome palette adds a touch of nostalgia, emphasizing both the elegance and simplicity of this bygone era. This photograph is not just a glimpse into London's past but also serves as a testament to its rich history in advertising. From Whitbreads stout to other unknown brands showcased on these walls, it is evident that alcohol played a significant role in shaping consumer culture during this period. Whether you're an art enthusiast or simply intrigued by historical snapshots like this one, let this remarkable print transport you back in time to experience firsthand how advertisements once captivated passersby at one of London's most iconic tram stations.
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