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Framed Print : Be Budget Wise!, BR poster, 1960
Framed Photos from National Railway Museum
Be Budget Wise!, BR poster, 1960
Poster produced for British Railways (BR) to promote budget tickets to London. The tickets were available on Wednesdays and Thursdays after 9.30 am and passengers had to depart London by 4.30 in the afternoon. The tickets were promoted to passengers travelling into London on the weekdays to go shopping. The poster is illustrated by a woman wearing a pink hat, to which the tag is still attached. Artwork by an unknown artist
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Media ID 10015099
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22"x18" (58x48cm) Modern Frame
Bring a piece of transport history into your home with our Framed Prints from Media Storehouse. This striking poster, titled "Be Budget Wise!" from the National Railway Museum's NRM/Pictorial Collection, originally produced for British Railways (BR) in the 1960s, promotes budget tickets to London, available on Wednesdays and Thursdays after 9.30 am. Add this vintage design to your decor, a perfect conversation starter and a great reminder of the past. Order your Framed Print today and travel back in time!
Wood effect frame, card mounted, 16x12 archival quality photo print. Overall outside dimensions 22x18 inches (58x48cm). Environmentally and ozone friendly, 40mm wide x 15mm Polycore® moulding has the look of real wood, is durable and light and easy to hang. Biodegradable and made with non-chlorinated gases (no toxic fumes) it is efficient; producing 100 tons of polystyrene can save 300 tons of trees! Prints are glazed with lightweight, shatterproof, optical clarity acrylic (providing the same general protection from the environment as glass). The back is stapled hardboard with a sawtooth hanger attached. Note: To minimise original artwork cropping, for optimum layout, and to ensure print is secure, the visible print may be marginally smaller
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 24.5cm x 39.6cm (9.6" x 15.6")
Estimated Product Size is 47.8cm x 57.9cm (18.8" x 22.8")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Be Budget Wise! Step into the past with this vintage BR poster from 1960, promoting budget tickets to London. Designed by an unknown artist, this eye-catching print was part of British Railways' campaign to entice passengers into the city for a day of shopping. The tickets were exclusively available on Wednesdays and Thursdays after 9.30 am, allowing travelers ample time to explore London's bustling markets and high street stores. The poster features a stylish woman wearing a pink hat, still adorned with its original tag. Her fashionable attire captures the essence of the era while conveying a sense of excitement and adventure. With her confident stance and alluring smile, she invites potential passengers to take advantage of these special offers. British Railways' Southern Region aimed to cater specifically to weekday shoppers looking for great deals in the capital city. Passengers who purchased these budget tickets had until 4.30 pm in the afternoon to depart London, ensuring they had plenty of time for retail therapy before heading back home. This artwork now resides in the National Railway Museum's Pictorial Collection as a testament to both British Railways' marketing ingenuity and the artistic talent behind it. It serves as a charming reminder that being budget-wise can also be stylish and fun.
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