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Australian Canned Fruits (colour litho)
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Australian Canned Fruits (colour litho)
MAN464510 Australian Canned Fruits (colour litho) by English School, (20th century); Manchester Art Gallery, UK; (add.info.: In 1928, the record year, our imports of Australian canned fruits were 195, 000 cwts as compared with 2, 400 cwts in 1913. Ask for Australian canned peaches, pears & apricots and help the growth of Empire trade; commissioned by the Empire Marketing Board and printed by Waterlow & Sons Ltd for HMSO; see also 464511;
Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into Empire-conscious consumers. Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.); © Manchester Art Gallery
Media ID 32119602
© Manchester Art Gallery / Bridgeman Images
Apricot Apricots British Empire Canned Cans Commodity Empire Marketing Board Export Exported Fruits Growth Import Imported Peaches Pears Prosperity Prosperous Vintage Poster Advertizing
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This vibrant and captivating print titled "Australian Canned Fruits" takes us back to the early 20th century, showcasing a stunning example of English School's color lithography. Housed in the prestigious Manchester Art Gallery in the UK, this artwork was commissioned by the Empire Marketing Board and printed by Waterlow & Sons Ltd for HMSO. The image itself is a powerful testament to the growing trade between Britain and its dominions during that time. In 1928, Australian canned fruits saw an astounding increase in imports from a mere 2,400 cwts in 1913 to an impressive 195,000 cwts. This record-breaking year prompted the Empire Marketing Board to promote Australian canned peaches, pears, and apricots as a means of supporting empire growth. Manchester Art Gallery holds an extensive collection of artist-designed posters commissioned by the British government's Empire Marketing Board between 1926 and 1933. These posters aimed to cultivate an empire-conscious consumer base throughout Great Britain, its Dominions, and Colonies. While these posters provide valuable insight into historical perspectives on empire-building and commerce at that time, they also raise important questions about their legacy today. The gallery acknowledges that some beliefs expressed through these images may be uncomfortable for contemporary audiences but emphasizes their significance as artifacts of history. With its vivid colors and intriguing subject matter, this print serves as both a visual delight and a thought-provoking piece that invites viewers to reflect on our complex relationship with colonialism and global trade.
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