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Poster advertising Borrel shoes for bicycles, c. 1900 (colour litho)
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Poster advertising Borrel shoes for bicycles, c. 1900 (colour litho)
PER320971 Poster advertising Borrel shoes for bicycles, c.1900 (colour litho) by Varenne (fl. c.1900); Private Collection; (add.info.: affiche; publicite; chaussures cyclistes rigides Borrel; femme; chute; velo; bicyclette; cyclisme; cyclotourisme; tourisme; imprimerie P. Jouet, 80, rue des Archives, Paris; ); French, out of copyright
Media ID 23179072
© Bridgeman Images
Bicycle Bike Cycle Cycles Fall Falling Females Publicity
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This vibrant and eye-catching poster from the early 1900s captures the essence of a bygone era. The artwork, created by Varenne, showcases an advertisement for Borrel shoes designed specifically for bicycles. In this colorful lithograph, we see a fashionable woman riding her bicycle through a picturesque landscape. She exudes confidence and grace as she effortlessly glides along on her bike. However, there is an unexpected twist in the scene - our stylish cyclist takes a tumble! The artist skillfully portrays this moment of misfortune with humor and charm. The woman's fall adds an element of surprise to the composition while also highlighting the importance of wearing proper footwear like Borrel shoes for safety during cycling adventures. The poster not only promotes these specialized shoes but also celebrates the joy and freedom that comes with cycling. It captures the spirit of adventure and leisurely exploration that was popular during this time period. Printed by Imprimerie P. Jouet in Paris, this vintage advertising piece serves as both a historical artifact and a work of art. Its vivid colors, attention to detail, and playful narrative make it an intriguing addition to any collection or decor scheme.
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