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Australian Wheat, from the series Australia's Wealth of Wheat and Wool (colour litho)
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Australian Wheat, from the series Australia's Wealth of Wheat and Wool (colour litho)
MAN464406 Australian Wheat, from the series Australia's Wealth of Wheat and Wool (colour litho) by Webb, Archibald Bertram (1887-1944); Manchester Art Gallery, UK; (add.info.: commissioned by the Empire Marketing Board and printed by Chorley & Pickersgill Ltd for HMSO;
Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into Empire-conscious consumers. Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.); © Manchester Art Gallery
Media ID 32118254
© Manchester Art Gallery / Bridgeman Images
Agricultural Scene British Empire Colony Commodity Dominion Empire Marketing Board Fields Prosperity Prosperous Vintage Poster Wheat Wheatfield Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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This print titled "Australian Wheat, from the series Australia's Wealth of Wheat and Wool" by Archibald Bertram Webb showcases the beauty and abundance of Australian agriculture. Commissioned by the Empire Marketing Board and printed by Chorley & Pickersgill Ltd for HMSO, this artwork is part of Manchester Art Gallery's remarkable collection of artist-designed posters. During the 1920s and 1930s, the British government's Empire Marketing Board aimed to promote sales of goods produced within the British Empire. This poster campaign played a significant role in encouraging Britons to support products grown and made across their vast empire. Manchester Art Gallery acquired over 200 such posters during that time period. The image itself depicts a bountiful field of wheat in vibrant colors through a lithographic printing technique. It serves as a powerful representation not only of Australia's agricultural wealth but also highlights its contribution to sustaining Great Britain, its Dominions, and Colonies. While these posters offer strong visuals celebrating various aspects of the empire including people, places, and products; they also raise important questions about the legacy left behind by colonialism. For contemporary viewers, they can evoke uncomfortable beliefs associated with imperialism. This particular print captures both historical significance as well as artistic excellence. Its presence in Manchester Art Gallery allows us to reflect on our complex relationship with past empires while appreciating it as an exquisite work of art.
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