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"Banque Francaise for commerce and industry", 1918 (colour litho)
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"Banque Francaise for commerce and industry", 1918 (colour litho)
699155 "Banque Francaise for commerce and industry", 1918 (colour litho) by Malherbe, William (1884-1952); 120x80 cm; Private Collection; (add.info.: Banque Francaise pour le commerce et l'industrie. Souscrivez a l'Emprunt de la Liberation et la victoire est a nous. Translation of title: Banque Francaise for commerce and industry. Subscribe to the Liberation Loan and victory is ours.); © Galerie Bilderwelt
Media ID 31712270
© Galerie Bilderwelt / Bridgeman Images
Advertistment Economy Finance First World War 1st World War Fund Funding Funds Graphic Laurel Wreath Loan Patriotic Personification Propaganda Tricolour Vintage Poster War Loan Wartime 1914 1918 1914 1918 Wwi Ww One Advertizing First World War 1914 1918
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EDITORS COMMENTS
This vibrant and captivating print showcases the iconic "Banque Francaise for commerce and industry" poster from 1918. Created by William Malherbe, a renowned artist of his time, this colour lithograph measures an impressive 120x80 cm. The poster itself is a powerful representation of the spirit and resilience of France during World War I. It features a striking image of a soldier carrying the French flag, surrounded by symbols of victory and patriotism. The title boldly encourages viewers to subscribe to the Liberation Loan, emphasizing that victory is within reach. With its eye-catching design and clever use of graphic elements such as laurel wreaths and the tricolour flag, this advertisement effectively conveys both urgency and national pride. The inclusion of female figures in the composition highlights their significant role in supporting the war effort. This vintage poster serves not only as an advertisement but also as a symbol of unity and determination amidst challenging times. Its message resonates even today, reminding us of the importance of financial support in times of conflict. Displayed proudly in private collections worldwide, this artwork continues to captivate viewers with its historical significance and artistic brilliance. As we gaze upon this remarkable piece, we are transported back to an era defined by sacrifice, courage, and unwavering hope for a brighter future.
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