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Valerian: fearful of cats, his employment in pharmacy. Engraving (chromo)
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Valerian: fearful of cats, his employment in pharmacy. Engraving (chromo)
GIA4711849 Valerian: fearful of cats, his employment in pharmacy. Engraving (chromo). Advertising chromolithography for Guerin-Boutron chocolates, late 19th century. Illustree Botanical Series. by Anonymous; Private Collection; (add.info.: Valerian: fearful of cats, his employment in pharmacy. Engraving (chromo). Advertising chromolithography for Guerin-Boutron chocolates, late 19th century. Illustree Botanical Series.); eGiancarlo Costa; out of copyright
Media ID 23329518
© Giancarlo Costa / Bridgeman Images
Care Chromolithograph Chromo Medicament Medicinal Plant Sweet Medicine Chromolithography Chromo Various Plants
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This chromolithograph from the late 19th century showcases a scene that is both intriguing and whimsical. Titled "Valerian: fearful of cats, his employment in pharmacy" this print captures the essence of an era when advertising was as much an art form as it was a means to promote products. The image depicts Valerian, a character who appears to be anxious around feline companions, engaged in his work at a pharmacy. The attention to detail in this engraving is remarkable, with various plants and medicinal herbs adorning the shelves behind him. Each plant seems carefully chosen for its healing properties, emphasizing the importance of nature's remedies. Commissioned by Guerin-Boutron chocolates as part of their advertising campaign, this chromolithography stands out not only for its artistic merit but also for its clever marketing strategy. By associating their brand with health and well-being through the portrayal of Valerian's pharmaceutical expertise, Guerin-Boutron sought to position themselves as purveyors of sweet medicine. Part of the illustrious Botanical Series by Anonymous, this print exemplifies how art can seamlessly merge with commerce. It serves as a reminder that even in our modern world saturated with advertisements, there was once a time when promotional materials were crafted with such care and beauty. Now preserved within a private collection and made available through Fine Art Finder thanks to Giancarlo Costa's efforts, this enchanting piece invites us to appreciate not only its aesthetic appeal but also the historical
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