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Chocolat Poulain trade card, Pierre Paul Emile Roux (chromolitho)
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Chocolat Poulain trade card, Pierre Paul Emile Roux (chromolitho)
964046 Chocolat Poulain trade card, Pierre Paul Emile Roux (chromolitho) by French School, (19th century); Private Collection; (add.info.: Chocolat Poulain trade card, with a portrait of Pierre Paul Emile Roux, co-founder of the Pasteur Institute, discoverer of the treatment for diptheria.); © Look and Learn
Media ID 23055998
© Look and Learn / Bridgeman Images
Candy Store Chocolat Poulain Chocolate Chocolates Doctors Promotional Publicity Serum Sugar Sweet Shop
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EDITORS COMMENTS
This print showcases a Chocolat Poulain trade card featuring a chromolitho portrait of Pierre Paul Emile Roux, a renowned figure in the medical field during the 19th century. As one of the co-founders of the Pasteur Institute and the discoverer of treatment for diptheria, Roux's contribution to medicine was groundbreaking. The trade card served as both publicity and education tool, highlighting not only the deliciousness of Chocolat Poulain but also promoting awareness about anti-diphtheria serum. It aimed to capture people's attention with its vibrant colors and intricate details. In this image, we see Roux depicted with an air of professionalism and expertise. His portrait exudes confidence and intelligence, making him an ideal representative for such an important cause. Surrounded by chocolates in what appears to be a sweet shop or candy store setting, this trade card effectively combines two elements that are universally loved - food and knowledge. The presence of these delectable treats serves as a reminder that indulging in Chocolat Poulain can be both enjoyable and beneficial to society. Preserved within a private collection, this historical artifact offers us a glimpse into the past where promotional materials were used not only for commercial purposes but also for spreading awareness about significant medical advancements.
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