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Le Quart d heure de Rabelais (chromolitho)
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Le Quart d heure de Rabelais (chromolitho)
961310 Le Quart d heure de Rabelais (chromolitho) by French School, (19th century); Private Collection; (add.info.: Le Quart d heure de Rabelais. French expression meaning time to pay. Rabelais had no money to travel from Lyon to Paris. He wrote poison for the King on some sugar so he would be arrested and transported to Paris for free. Guesquin products (Produits de Guesquin), pharmaceutical chemist, 12 Rue du Cherche-Midi, Paris.); © Look and Learn
Media ID 23526848
© Look and Learn / Bridgeman Images
Chemist Chemists Francois Rabelais Humanist Humanists Pharmaceutical Pharmacy Poison Products Rabelais Sugar Time Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Authors Book Author Ephemera Litaerature
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This chromolitho print titled "Le Quart d heure de Rabelais" by the French School of the 19th century takes us back to a fascinating moment in history. The image showcases an advertisement for Guesquin products, a pharmaceutical chemist located on 12 Rue du Cherche-Midi in Paris. The scene depicted here is based on a humorous anecdote from the life of François Rabelais, a renowned writer and humanist during the Renaissance period. In desperate need of funds to travel from Lyon to Paris, Rabelais ingeniously wrote poison for the King on some sugar. His plan was to get arrested and transported to Paris for free. The illustration captures the social and literary context of France during this time, with its charming medieval aesthetic and references to books and ephemera. It offers us a glimpse into both historical advertising practices and Rabelais' clever wit. With intricate details and vibrant colors typical of chromolithography, this print serves as not only an advertisement but also as a piece of art that transports us back centuries ago. It reminds us of the rich cultural heritage embedded within French culture while highlighting the ingenuity and creativity that can be found even in unexpected places. Overall, this print invites viewers to delve into history through its visual storytelling, showcasing both artistic skill and historical significance.
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