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Advertisement for Michaux bicycles, 1897 (chromolitho)
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Advertisement for Michaux bicycles, 1897 (chromolitho)
6032898 Advertisement for Michaux bicycles, 1897 (chromolitho) by French School, (19th century); Private Collection; (add.info.: Advertisement for Michaux bicycles, 1897.); Look and Learn / Barbara Loe Collection
Media ID 22887380
© Look and Learn / Barbara Loe Collection / Bridgeman Images
Bicycle Bike Ride Biking Cycling Cyclist Cyclists Dandy Horse Development Evolution Female Cyclist Hobby Horse Michaux Velocipede Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Draisienne Ephemera Field Sports Teamsport
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EDITORS COMMENTS
This vibrant chromolithograph from 1897 showcases an advertisement for Michaux bicycles, a true testament to the evolution and development of cycling in late 19th century France. The French School artist behind this print captures the essence of this exhilarating sport, as men and women don their finest costumes and take to the road on their trusty velocipedes. The image transports us back in time, offering a glimpse into the leisurely pursuits of cyclists during this era. It is fascinating to see how far cycling has come since its early days with inventions such as the draisienne, dandy horse, pedestrian curricle, and hobby horse paving the way for modern-day bicycles. Intriguingly, amidst all these historical references lies a sense of empowerment for women. A female cyclist confidently takes her place among her male counterparts, challenging societal norms and embracing her freedom on two wheels. As we delve into this visual narrative filled with nostalgia and charm, it becomes evident that Michaux was not just selling bicycles but also promoting a lifestyle – one that embraced adventure, camaraderie, and exploration. This advertisement serves as a reminder of how advertising can capture not only our attention but also our imagination. Preserved within private collections like Look and Learn / Barbara Loe Collection's archives are invaluable pieces of ephemera like this print that allow us to appreciate both the artistic beauty and historical significance they hold.
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