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Pewterer, John Kenrick, trade card (engraving)
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Pewterer, John Kenrick, trade card (engraving)
983970 Pewterer, John Kenrick, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Pewterer, John Kenrick, trade card.); Look and Learn / Peter Jackson Collection
Media ID 23022796
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Basins Business Business Enterprises Businesses Cartouche Containers Corporations Dishes Free Trade Goods Transport Occupations Pewter Plates Promotional Retail Retailing Rotherhithe Shops Trade Card Trade Cards Trades Utensils Wholesale Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Occupation Pewterer
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EDITORS COMMENTS
This 18th-century trade card showcases the craftsmanship of John Kenrick, a skilled pewterer. The intricately engraved print captures the essence of his trade, with metal containers and utensils prominently displayed. This advertisement serves as a window into the bustling world of commerce in London during this era. The card features a cartouche design, highlighting Kenrick's name and occupation in elegant lettering. It is evident that attention to detail was paramount in both his work and promotional materials. The image also depicts cherry street stairs, symbolizing the location where Kenrick's business thrived - Rotherhithe. Trade cards like these were essential tools for businesses to promote their goods and services. They served as portable advertisements that potential customers could keep or share with others. In an age before widespread literacy, visual representations played a crucial role in attracting clientele. Beyond its commercial significance, this print offers us a glimpse into early 18th-century London society. It reflects not only the thriving economy but also the diverse range of occupations present at that time. Preserved within private collections today, prints like these remind us of the rich history behind our modern-day retail practices. They are windows into bygone eras when tradespeople proudly showcased their skills through beautifully crafted objects and captivating advertising campaigns.
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