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Entente Cordiale ( Cordial Understanding ) cigarette cards
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Entente Cordiale ( Cordial Understanding ) cigarette cards
473606 Entente Cordiale ( Cordial Understanding ) cigarette cards, 1915 (colour litho) by English School, (20th century); Private Collection; (add.info.: The supply of cigarettes and tobacco to troops during World War I was considered an essential morale booster and General Pershing stated that a cigarette played a role as important as ammunition by helping soldiers to endure the tedium of war, steady nerves and calm the wounded. These unusually vivacious cards would have provided additional cheer. English and French girls dancing together, symbolic of the Entente Cordiale, a term first used in 1844 to denote recognition of common interests between the United Kingdom and France and formalised in 1904 by a series of agreements of mutual support signed by the French Republic and Great Britain; term now generally used to refer to friendship and a recognition of peaceful co-existence between the two countries after centuries of war between the two countries; from a series of Dancing Girls of the World, produced as cigarette cards by W.D. & H.O. Wills Scissors cigarettes;
); English, out of copyright
Media ID 23161612
© Bridgeman Images
1914 18 Agreement Alliance Ballet Boost Booster Celebrating Cigarette Card Courage Diplomacy Encouragement Entente Cordiale Friendship Happy International Relations Joie De Vivre Link Marketing Moral Morale Pirouette Promotion Promotional Understanding Union Jack Vintage Card Great War Symbolic Symbols
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EDITORS COMMENTS
This print showcases a set of Entente Cordiale cigarette cards from 1915, depicting English and French girls joyfully dancing together. These vibrant cards were created during World War I when the supply of cigarettes and tobacco to troops was considered crucial for boosting morale. General Pershing himself acknowledged the significance of cigarettes in helping soldiers endure the hardships of war, comparing their importance to ammunition. The image symbolizes the Entente Cordiale, a term coined in 1844 to represent the recognition of shared interests between France and the United Kingdom. This understanding was formalized in 1904 through agreements signed by both nations, signifying mutual support. After centuries marked by conflict between England and France, this term now represents friendship and peaceful coexistence. Part of a series called "Dancing Girls of the World" produced as cigarette cards by W. D. & H. O. Wills Scissors cigarettes, these particular cards would have provided an extra dose of cheer amidst challenging times. The vivaciousness captured in this artwork reflects not only the spirit of camaraderie between nations but also serves as a reminder that even during war, moments of joy can be found. This remarkable print is part of a private collection and is brought to you by Bridgeman Images via Fine Art Finder platform; it offers us an intriguing glimpse into history while celebrating unity and resilience amid adversity.
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