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Poster advertising Zermatt, Switzerland, 1908 (colour lithograph)
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Poster advertising Zermatt, Switzerland, 1908 (colour lithograph)
1197949 Poster advertising Zermatt, Switzerland, 1908 (colour lithograph) by Cardinaux, Emil (1877-1936); 103x72 cm; Private Collection; Photo eChristies Images; Swiss, out of copyright
Media ID 23305222
© Christie's Images / Bridgeman Images
1908 20th Century Painting Artist Swiss Capital Letter Cardinaux Classic Collectibles Collector Commercial Communication Equipment Diminishing Perspective Electricity Emil Cardinaux Freetime German Text Glow Glowing Gold Colour Golden Holiday Holidays Language Leisurely Lettering Lighted Lit Up Lithographic Lithoprint Matterhorn Media Mountainscape Natural Light Natural Phenomena Overlooking Perspective Printed Prints Publicity Receding View Recreational Rocky Scale Swiss Artist Tourism Vacation Word Zermatt Natural Space
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This vibrant and captivating poster print from 1908 showcases the stunning beauty of Zermatt, Switzerland. Created by Swiss artist Emil Cardinaux, this color lithograph measures an impressive 103x72 cm and is now part of a private collection. The poster exudes a sense of adventure and wanderlust, inviting viewers to explore the picturesque landscapes that await them in Zermatt. The majestic Matterhorn takes center stage, its towering presence dominating the composition. Bathed in golden natural light, the mountain glows with an ethereal beauty that captivates the eye. Cardinaux's skillful use of perspective draws us into this idyllic scene. From a receding view overlooking the countryside to diminishing lettering that adds depth to the composition, every element guides our gaze towards the breathtaking mountainscape. The artist's attention to detail is evident in his portrayal of rural life amidst nature's grandeur. With no people present, we are left to imagine ourselves as solitary explorers immersed in this tranquil setting. This early twentieth-century advertisement serves as both a piece of art and a communication tool for promoting travel and leisurely pursuits. Its timeless appeal continues to captivate collectors who appreciate its historical significance and artistic merit. With its glowing colors and masterful execution, this lithograph transports us back in time while reminding us of nature's awe-inspiring power. It stands as a testament to Cardinaux's talent as well as Switzerland's enduring allure as a destination for outdoor enthusiasts seeking solace amidst scenic splendor.
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