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Advertisement for McCallum Silk Hosiery, from Vogue magazine July 1918 (colour litho)
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Advertisement for McCallum Silk Hosiery, from Vogue magazine July 1918 (colour litho)
CHT257901 Advertisement for McCallum Silk Hosiery, from Vogue magazine July 1918 (colour litho) by American School, (20th century); Private Collection; (add.info.: recolte des cocons de ver a soie; gathering silk worms in Japan; sericulture;); © Archives Charmet; American, out of copyright
Media ID 22659906
© Archives Charmet / Bridgeman Images
Kimono Mulberry Publicity Silkworms
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This print captures an enchanting advertisement for McCallum Silk Hosiery, featured in the iconic Vogue magazine of July 1918. The vibrant color lithograph showcases the exquisite artistry of the American School from the 20th century. Displayed proudly in a private collection, this piece offers a glimpse into the world of advertising and publicity during that era. The image transports us to Japan, where we witness the delicate process of gathering silk worms. A group of women is depicted diligently collecting mulberry leaves to feed these precious creatures as part of sericulture, highlighting their integral role in producing luxurious silk hosiery. Their traditional Japanese kimonos add an element of cultural authenticity to this mesmerizing scene. With its intricate details and vivid colors, this artwork serves as a testament to both artistic skill and marketing prowess. It evokes a sense of admiration for female workers who played a vital role in creating these fine garments while showcasing the allure and elegance associated with McCallum Silk Hosiery. As we gaze upon this remarkable print, we are reminded not only of its historical significance but also its timeless beauty. This piece stands as a tribute to craftsmanship and creativity while offering us a window into an era when fashion advertisements were works of art themselves.
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