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Advert for Stockings by Bear Brand 1940
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Advert for Stockings by Bear Brand 1940
Loveliness that lasts
1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14232807
© Mary Evans Picture Library
Bear Brand Hosiery Models Pure Sheer Silk Stockings Superfine Made
EDITORS COMMENTS
Step back in time to the 1940s with this vintage advertisement for Bear Brand Stockings, an iconic British hosiery brand that promised "Loveliness that lasts." The image features a graceful woman wearing a elegant costume, complete with a flowing skirt and a stylish hat, showcasing the sheer, superfine stockings from Bear Brand. The model's expression exudes confidence and sophistication, highlighting the luxury and quality of the product. The advertisement, which dates back to 1940, showcases the fashion trends of the era, with a focus on feminine elegance and refinement. The use of the word "pure" in the advertisement suggests that the stockings were made from high-quality, natural materials, such as silk, which was a desirable and expensive fabric during the 1940s. Bear Brand was known for its commitment to producing top-notch hosiery, as evidenced by the "made" tagline in the advertisement. The brand's reputation for creating long-lasting, comfortable, and stylish stockings made it a favorite among women during the 1940s and beyond. This advertisement is a fascinating glimpse into the past, offering a glimpse into the fashion and advertising trends of the time. The image of the elegant woman, dressed in a classic 1940s costume and wearing the sheer, superfine stockings from Bear Brand, is a reminder of the enduring appeal of timeless fashion and the importance of quality and craftsmanship.
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