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American Trade-Marks and Devices: The Beaver Products Company, Inc, Buffalo (litho)
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American Trade-Marks and Devices: The Beaver Products Company, Inc, Buffalo (litho)
7198325 American Trade-Marks and Devices: The Beaver Products Company, Inc, Buffalo (litho) by American School, (20th century); Private Collection; (add.info.: The Beaver Products Company, Inc, Buffalo. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Unknown.); © Look and Learn
Media ID 24714246
© Look and Learn / Bridgeman Images
Acronym Acronyms Brand Brands Buffalo Identities Identity Logo Logos
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EDITORS COMMENTS
This black and white lithograph from the 20th century showcases the logo and brand identity of The Beaver Products Company, Inc, based in Buffalo, USA. The illustration was featured in a book titled "American Trade-Marks and Devices" compiled by Joseph Sinel in 1924. Although the designer remains unknown, their artistic talent is evident in this striking piece. The focal point of the print is a majestic buffalo, symbolizing strength and resilience. This iconic American animal represents not only the company's location but also its connection to nature and wildlife. The intricate details of the buffalo's features are beautifully captured through lithography. As an early example of branding design, this image highlights how logos have played a significant role in establishing corporate identities throughout history. It serves as a reminder that even though time has passed since its creation, some trademarks included in this book remain relevant today. Displayed against a simple background, devoid of distractions or embellishments, this artwork emphasizes the power of simplicity when it comes to effective branding. Its timeless appeal makes it suitable for various applications across different industries.
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