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American Trade-Marks and Devices: The Atlantic Monthly Company, Boston (litho)
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American Trade-Marks and Devices: The Atlantic Monthly Company, Boston (litho)
7198359 American Trade-Marks and Devices: The Atlantic Monthly Company, Boston (litho) by American School, (20th century); Private Collection; (add.info.: The Atlantic Monthly Company, Boston. Illustration for A Book of American Trade-Marks and Devices compiled by Joseph Sinel (New York, Alfred A Knopf, 1924). Note: Some of the trademarks included in this book are still current and may require permission for use. Designer: Bruce Rogers.); © Look and Learn
Media ID 24729762
© Look and Learn / Bridgeman Images
Acronym Acronyms Boston Brand Brands Identities Identity Logo Logos Massachussets
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EDITORS COMMENTS
This black and white lithograph print captures the essence of American trade-marks and devices during the early 20th century. The image showcases the logo and brand identity of The Atlantic Monthly Company, a prominent publishing company based in Boston, Massachusetts. Designed by Bruce Rogers, this illustration was featured in Joseph Sinel's book titled "A Book of American Trade-Marks and Devices" published in 1924. It serves as a visual representation of various trademarks that were prevalent at that time. The intricate details within the design highlight the creativity and innovation behind these iconic logos. As we explore this piece, we are transported back to an era where branding played a crucial role in establishing corporate identities. It is important to note that some of these trademarks are still current today, emphasizing their timeless appeal. However, it is essential to seek permission before using them commercially. Through this lithograph print, we gain insight into the rich history of American brands and their impact on society. This artwork not only celebrates the artistry involved in logo creation but also serves as a reminder of how these symbols have shaped our perception of companies throughout generations. Overall, this print offers us a glimpse into America's commercial landscape during the early 20th century while showcasing the enduring power of well-crafted trade-marks and devices.
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